My coaching practice is focused on helping founders to treat their ADHD symptoms (diagnosed or no) as design constraints for the business they are building.
The creative vision that can inspire and guide that can also spin off a dozen side projects before breakfast. The all-or-nothing focus & intensity that can drive amazing work across the line and also burn out teams and forget to invoice or pay taxes. The autonomy and independence that relishes the freedom and yet can begrudge obligations to oneself. The curiosity that leads us both to deep understanding and down ill-timed rabbit holes.
Our strengths are our weaknesses. Whether they are assets or liabilities depends on the demands we place on them, and the challenges we bring them to bear on.
I aim to help you align your business and your day to day so that the demands match your capacities, and your capacity grows over time. To help you (re)define your vision of the company your business is becoming and how to get there. To relate to how you actually work with compassion, curiosity, and ingenuity, rather than judgement and comparison.
A coaching program should be an investment, in yourself and in your business. The results should be of value to you. Both personally and to your bottom line.
I coach founders. Business owners who aspire to build something of value to others, out in the wilderness of independence and uncertainty, pursuing a dream they can't quite get out of their heads, but can feel even when they can't see it clearly in the day to day.
I'll help you design tools and systems to manage the interaction between your unique wiring and your company. To understand the business you aim to build, talking freely about business models, pricing, positioning, and navigating employee and partner relationships. To face the difficult, confronting, human conversations that often come up in the process.
I run my coaching program in seasons - three month sprints focused on doing, or building, or solving the next most valuable thing. At the end of the season we stop, review progress, celebrate the wins, evaluate the obstacles, and reorient towards your next big ambition.
Coaching is a conversation. We talk. I help you orient yourself, to understand where you are vs where you want to go. To understand the internal and external obstacles you're facing and where the demands of your business are misaligned with your strengths.
We identify the next most valuable ambition that moves you in the right direction. Sometimes it's obvious, and other times you're making the best decision you can with imperfect information. That's OK.
We make a plan. We break that ambition down into the moves needed to achieve it, and break those down into tasks you can actually pick up and start in a 10 minute block. This is a working hypothesis - open to feedback from the world, and revision if needed.
Knowing what to do is half the battle. But only half, and maybe the easy half for us.
Anyone with a lived experience of ADHD knows that doing what you know is the harder half.
I'm here to help you hold yourself accountable to what you want most, not just what you want right now.
We cannot skip you straight to the version of your business that fits your brain like a glove. But we can work together to solve one problem at a time, to lean a bit more into the work that excites you, to delegate or eliminate as much of the other stuff as possible, and learn how to mitigate the cost of what's left.
We can make progress: day by day, week by week, season by season.
To begin, book a free 30-minute call and let's have a conversation. It's a chance for us to get to know each other, get an idea of where you and your business are at, how clearly you understand your direction of travel, and what it might take to help you make progress.
Below, you can explore the shapes of engagement available, and their prices.
You are here... but where are you going?
A 90 minute session dedicated to deeply understanding your current situation, strengths, weaknesses, and your vision of the business you want to build toward.
PDF writeup of key details, insights, and decisions
Full transcript for your records and analysis
£360+VAT, prepaid
Inquire about OrientWhat are you going to do about it?
A 90 minute session dedicated to identifying and working through your next ambition: what it will take to accomplish it, and what you can see in your way.
Your plan: Intent, End State, Premortem, Objectives, & Tasks
PDF writeup of other key details, insights, and decisions
Full transcript for your records and analysis
£360+VAT, prepaid
Inquire about PlanOrient & Plan are available as a pair for £600+VAT, prepaid
How can you consistently show up for the work that matters most?
3 months of regular, 90 minute sessions actively working through, reframing, and iterating against the challenges you're facing. Ongoing, external accountability for pursuing your goals, delivered with strategies to try and without judgement.
Seasons end with a review session to celebrate the wins, learn from the losses, reorient, and update the plan.
6x 90 minute sessions, 2 per month over three months
Asynchronous follow ups between sessions
Tools and frameworks tailored to your challenges
Full transcripts of all sessions for your records and analysis
£2160+VAT across three instalments. 10% discount for full upfront payment
Inquire about a SeasonWhat's the constraint you hesitate to acknowledge?
A 3-4 hour in person session focussed on deeply understanding you as a founder, how you show up in the world and your work, the dream your business exists to realise, and how it aligns with the rest of your priorities. We'll also have a follow up call ~2 weeks afterwards to discuss additional reflections and which threads and open questions are most alive and relevant for you right now.
Lunch & Coffee
PDF writeup of my notes & reflections available if requested.
Transcript available for the follow up if requested in advance.
Due to the nature of these conversations, notes and transcripts are opt-in
£1080+VAT, prepaid before our session. Only available in London unless travel is covered.
Inquire about a Deep Dive